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Defining Nezha Collection: A New Face of Algerian Fashion
Nezha collection is a rising Algerian brand founded in 2022 by two twin sisters who share a deep passion for fashion and authenticity. The two sisters felt that the market lacked designs that truly reflected their personal taste — especially when it came to combining simplicity, elegance, and uniqueness. So, they decided to create what they had been searching for themselves. Their passion turned into a project that reflects their unique touch, offering an ideal choice for every Algerian woman who sees elegance as a lifestyle.
Why “Nezha”? The sisters chose the name “Nezha” because it represents their vision of the Algerian woman: elegant, unique, and confident.
“Nezha” is more than just a name — it’s a reflection of a renewed feminine spirit that blends refined taste with striking presence, in the simplest and most distinctive way.
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Nezha a commencé par concevoir des vêtements traditionnels tels que le kaftan et la djebba, pour ensuite se diversifier dans des vêtements de tous les jours imprégnés d'une touche algérienne unique.
Nezha collection is more than just a clothing brand — it aims to build a visual and cultural identity that resonates with today’s generation, bridging the gap between past and present. It gives Algerian girls a platform to express themselves through unique pieces that carry both story and identity.
Difficulties and Challenges
Nezha's beautiful ideas went through a rocky journey before arriving to the goal of making the twin sisters vision come true.
One of the hardest things she encountered was the lack of designs that matched her vision, and it wasn’t easy to find skilled seamstresses or workers who could bring her ideas to life with precision.
ines: what other difficulties did nezha face at the beginning of the project?
Nezha: The problem we faced at the beginning of the journey was with raw materials — I couldn’t find the fabrics or supplies I needed to create the designs the way I envisioned them. I always felt limited in my options, especially during the early stage of the project when the budget was very tight, and I couldn’t afford to import from abroad or buy large quantities from local suppliers.
Despite all these challenges, Nezha didn’t give up. Instead, she turned those obstacles into motivation to push her creativity even further. She focused on making the best use of the resources she had, and managed to create designs that reflected her personality and appealed to girls who share her sense of style.
Goals and furure developement
Nezha spoke to us with enthusiasm about her goals and future ambitions, and her words clearly showed how much she loves the field she’s working in.
Inès: Do you have specific plans for the future? And how would you like to develop your brand?
Nezha: I want to grow my project step by step, see it expand beyond its current limits, and become a strong and well-known name in the fashion world.
One of my dreams is to open my own workshop, fully equipped with all the tools and standards that suit my taste and working style. I want it to be a well-organized space where I use modern techniques and work with skilled and trustworthy women who can bring the designs to life with precision and high quality.
Inès: How do you see the future of your brand?
Nezha: I don’t see my brand as just a small local shop. I want to expand my business and reach every region in Algeria, so that the “Nezha” brand is present in every province and available to people who share my style and vision. And my ambition doesn’t stop there — I dream of taking my brand to the international level and proudly representing Algerian fashion in global markets.
For her, every piece she designs carries a message — expressing Algerian identity in a modern and elegant way. She strongly believes that with hard work, creativity, and patience, anything is possible.
“Demand better, pay less”
— Nezha collection
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“I do everything with love ”
— Nezha collection's manager
In conclusion, the Nezha brand represents a genuine experience of starting a fashion project with limited resources and clear ideas. The founding twins faced real challenges in the market, from the scarcity of materials and skilled labor to limited options, but they worked on their project with the available resources. Today, Nezha collection aims to expand gradually, open its own workshop, and reach as many customers as possible within Algeria, and over time, perhaps explore new opportunities outside the country.
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